Who, when, what and where

Google Analytics helps you find out what keywords attract your most desirable prospects, what advertising copy pulled the most responses, and what landing pages and content make the most money for you.

Google Analytics has all the features you'd expect from a high-end analytics offering. It also provides tightly integrated AdWords support, so you can view AdWords ROI metrics without having to import cost data or add keyword tracking codes.

Analytics is easy to use for novice marketers, while delivering all of the capabilities that experienced web analytics professionals expect. Analytics is a hosted service that runs on the same servers that power Google. From large high-traffic corporate sites to small business sites, Google Analytics delivers consistent service.

Analytics tracks all online campaigns, from emails to keywords, regardless of search engine or referral source.

Specifically Analytics will give you the following detailed information:

• How many people have been to your site
• Which pages they have landed on
• Which pages are receiving the highest volume of clicks
• Which pages people are leaving on
• What browsers users are browsing on
• How many people have come from search engines (i.e. Google, Yahoo etc)
• What keywords they've used in those search engines
• Whereabouts in the world your users are coming from (broken down by country)
• If users are coming in from within the UK, exactly where they are coming from
• Which partner sites your clients are coming in from
• How long people are spending on your site
• How many visitors are unique or repeat

Analytics is installed on all new sites and access allowed to users for monitoring purposes.