Website search engine optimisation - what we do

So you have a website, what next?

Well, Search Engine Optimization is a good place to start but do not be fooled, it is still not the be all and end all of internet marketing.

It is equally important that your website converts browsers to prospects because it is well written and above all it has to be relevent!

There are currently two different approaches to SEO for your website and they are dependent on budget, yours that is!

Small budget - £500

For this budget we would concentrate on link building and submissions to search engines and directories along with some articles submissions. Link building is a time hungry task because any submission that is worthwhile will have to be done by hand - sticking your details into a form and spamming engines and directories wil just penalise your website. Link building and SEO of this level will only get you limited results and there is a very fine line between getting it right or disasterously wrong. Watch what you are being sold and never use anyone who guarantees positions! This level of SEO will work well if you are expecting local results only. Equally with a budget below £500 per month you may well get better results from AdWords.

Big budget £500 +

Welcome to the real world of SEO! If you can fork out a bigger budget you'll get a totally different approach and result.  If you are trying to achieve first page ranking nationally then you will need to start here.

This service works to find out your aims and set up a realistic way of achieving them. By using a staged approach we ensure that your budget begins to deliver results in the first few months on keywords that are easily achievable. In the meantime we concentrate on placing the building blocks  on which to build up to the 'vanity' or 'payout' keywords that deliver profitable results.

AdWords

We can manage Google Pay Per Click Adwords schemes on your behalf as part of a campaign based project. AdWords work well for lead generation when paired with landing pages and detailed split-testing. Please contact us for more information.

If you would like to discuss how Fidelity can help increase your web traffic and visibility contact us on 01525 300001 or email This e-mail address is being protected from spambots. You need JavaScript enabled to view it