How well do you know your customers and clients?
How effectively do you communicate with them?
Could your relationship with them be better if you demonstrated that you know them individually?
Show you understand them with One-to-one marketing- One-to-one marketing is intelligent data-driven marketing that has been proven to increase direct marketing response rates by up to 500% compared to traditional direct mail.
- One-to-one marketing shows that you know - and react to - your customer’s purchasing history and interests.
- One-to-one marketing allows you to speak directly to each and every customer, one-to-one.
- One-to-one marketing works across all channels, boosting responses to direct mail and maximising the effectiveness of the Internet.
- One-to-one marketing is the logical extension of a Customer Relationship Management programme.
- One-to-one marketing is perfect for clubs and loyalty schemes.
Fidelity is your one-stop shop for integrated communications using personalisation for direct marketing campaigns and loyalty schemes; we have variable data digital printing in-house; and, being small, we deliver personal communication with personal service. A one-to-one marketing campaign from Fidelity can be as individual as your data will allow We can talk to every one of your customers, loyalty scheme members or prospects with a personal message: - An individual letter with an individual message – not just a mail merge.
- A full colour individual brochure with their own personalisation, their own message and their own pictures – produced economically on a printing press using variable data.
- Individual emails and email campaigns with content that is relevant to their relationship with you.
- An individual web site, using your customer’s name as part of the URL (www.yoursite.co.uk/customername)
- and tracking the hits to that site.
Each element can be used as a standalone communication or as part of an integrated campaign.
Fidelity helps with every aspect of a campaign, from strategy development to creative design, data preparation, web site development, web programming and web hosting, all in-house.
If you would like to see your direct mail or print budget perform like Lewis Hamilton give us a call.Whatever your marketing needs - you need Fidelity. Contact us today on 01525 300001 or email
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to arrange a FREE consultation to discuss your marketing needs.
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