ECMK

Launch of EPC Solutions

The brief was to raise awareness of this new venture which provides Energy Performance Certificates via a PDA and specifically developed software. To be delivered in time for EPC and HIP packs to be launched by the government.

• Develop website for three distinct areas of business
• Personalized direct mailer
• Personalised unique code for download of trial software
• Collect customer data for email marketing campaigns
• Measure response through download stats
• Client to measure in-house call centre traffic to supplied database

EPC website received a 72% increase in traffic and on specific landing pages used in the campaign mailer

47 individuals downloaded the trial software

Call centre received high volume of calls but unfortunately response was not measured against the supplied database.

Further added value

We worked with Vic Harrison since the inception of ECMK as an active company. Year on year our marketing solutions not only delivered growth but allowed the MD time to concentrate on developing new softwares and services. In 2006 we helped Vic to launch EPC Solutions EPC software into the new market and continued to assist him until he retired in 2008 when the company had grown enough to support its own marketing manager.